How Knowledge Management assists Sales support. In a 7-page paper, discuss:
Knowledge Management as Sales Support
In a 7-page paper, discuss:
– The key benefits and issues of knowledge management for businesses/organizations.
– How do information systems facilitate knowledge management within businesses/organizations?
– Identify the key needs and issues within the sales area of businesses/organizations and provide an approach for developing a knowledge management strategy.
– Address how knowledge management strategies support and inform management decisions, innovation, and key business processes within the sales area of businesses/organizations.
– Discuss how the development of knowledge management strategies within the sales area of businesses/organizations positions businesses for long-term stability.
Knowledge management (KM) refers to the activities and solutions your sales organization uses to capture, store and share knowledge.
You probably already have processes in place to ensure knowledge sharing. Maybe you do weekly sales workshops, biweekly one-on-one meetings or monthly sales training.
But how do you capture and store the information learned in a way that’s easily accessible for later use?
Knowledge management solutions are responsible for this. They help you organize your sales team’s knowledge in a centralized repository so that it’s available to any authorized user at any time.
Whether it’s a contract buried in a shared folder or an elusive spreadsheet, salespeople often get stuck waiting for information like most other knowledge workers.
The solution to this problem is having one searchable, centralized platform, such as a knowledge base, where your sales reps can find everything they need to move a deal forward.
A knowledge base allows you to do more than just upload documents. It lets you organize information with tags, publish articles and videos and, best of all, track usage.
Here’s how you can use a knowledge base in your sales organization:
Today’s customer buys based on the overall experience. Customers expect the sales rep to understand their business as well as be aware of any previous requests or pain points.
That’s why organizations have been working hard to break down the walls between sales, marketing and customer service. And, that’s why, a number of new buzzwords have come to light — customer experience,smarketing (sales + marketing) and sales enablement, to name a few.
But where do you begin?
Here are two suggestions you can implement quickly.