An analysis essay that identifies four or five fallacies from a Superbowl LVI (2022) commercial.
Superbowl LVI
Write an analysis essay that identifies four or five fallacies from a Superbowl LVI (2022) commercial. Identify, discuss and analyze the logical fallacies of one 2022 Super Bowl commercial. To do this, please do all of the following:
Describe when, where, and how these fallacies appear in the commercial of your choosing.
Be sure to identify the commercial’s target audience in the introduction paragraph.
After identifying the commercial’s target audience, identify what fallacies are used to persuade the audience.
Then, explain what these fallacies are trying to convince their audience of. In other words, what is the advertisement trying to make the audience believe about the product?
Explain how each fallacy is supposed to convince the audience of this/these belief(s)?
Finally, explain why/how these fallacies are, in fact, faculty arguments.
Overview
While the Rams and the Bengals treated fans to a show on the field in Super Bowl LVI, the slate of new commercials that were released during the game also proved to be a highlight.
Acquiring an ad slot was no easy task for companies hoping to make their mark during the big game. According to Front Office Sports, multiple 30-second ads for this year’s game went for more than $7 million per slot.
That price is undoubtedly steep, but it can pay off if a commercial is able to leave a mark on the viewers at home. The days after the Super Bowl are often filled with conversation about what ads stole the show.
So which commercials were the best during Super Bowl LVI? USA Today‘s ad meter is one way to measure success.
USA Today had 150,000 panelists weigh in on the conversation surrounding the commercials for the 34th year Sunday. With 64 new ads to choose from, USA Today boiled its final rankings down to the best 3.
3. Doritos/Cheetos: ‘Push It’
2. Amazon: ‘Mind Reader’
1. Rocket Homes and Rocket Mortgage: ‘Dream House With Anna Kendrick and Barbie’