Tesla is a producer of electric cars, solar panels, and storage batteries. In a report using the BCG Matrix analyze Tesla’s different product lines and describe where it should focus its resources.
Tesla is a producer of electric cars, solar panels, and storage batteries. In a report using the BCG Matrix analyze Tesla’s different product lines and describe where it should focus its resources.
Company: TESLA, Inc.
CEO: Elon Reeve Musk
Subsidiary: SolarCity, Tesla Grohmann Automation, Maxwell Technologies
Founders: Elon Musk, Martin Eberhard, JB Straubel, Marc Tarpenning, Ian Wright
Year founded: 2003
Headquarter: Palo Alto, California
Type: Public
Ticker Symbol: TSLA
Annual Revenue (2020): $26 Billion
Profit |Net income (2020): -$144 Million
Products & Services: Tesla Motor Vehicles | Auto service | Financial Services | Energy Storage (Power battery packs) | Solar panels | Lifestyle products | Retail merchandise
Competitors: 2018 Kia Soul EV | 2018 BMW i3 | 2018 Nissan Leaf | 2018 Volkswagen e-Golf | 2018 Hyundai Ioniq EV | 2018 Tesla Model S | 2018 Chevrolet Volt EV.
Tesla, Inc. (formerly known as Tesla Motors, Inc.) is an American automotive, lifestyle and energy company that was originally founded in July of 2003. The company launched its products specifically in the automotive industry and began to design and supply lifestyle products as well. The company was originally founded by engineers Martin Eberhard and Marc Tarpenning prior to changing its name to just Tesla, Inc. in February of 2017.
During the Series A funding phase, Elon Reeve Musk, J. B. Straubel, and Ian Wright were also accredited with the recognition as the founding fathers of Tesla Motors. Elon Reeve Musk is currently the serving CEO of the company, overlooking all the operations and the structures of the business.
In August of 2015, Tesla, Inc. aimed its focus towards on safety, autopilot, charging networks and motors. Tesla operated a combination of 260 galleries/retails across the United States in 2016. One of the most exciting years for Tesla was 2017.
Tesla was able to focus its markets in the Germany sectors, providing a Dutch RDQ-issued Whole Vehicle type approval (WVTA) which should be accepted as a legal compliance document, without grounds to a national type of approvals in EU member States.
This significantly reduced any compliance check and excelled deliverance exponentially, since the vehicle was already under Germany vehicle standard compliance.
In the same year, Tesla launched additional international locations in Dubai and South Korea, which increased its brand visibility and helped increase revenue streams.
Best in class – Fully electric vehicles (EVs)