You are to complete a minimum 30-page paper on the Sport Public Relations segment of the Sport Industry. This paper should include: An overview of this segment of the Sport Industry which should include
You are to complete a minimum 30-page paper on the Sport Public Relations segment of the Sport Industry. This paper should include:
1. An overview of this segment of the Sport Industry which should include
2. Industry statistics
3. Job outlook
4. Sample Job Descriptions of Sport Public Relations Professionals
5. Interview with a Sport Public Relations Administrator
6. should include proof of the interview (video, etc.)
7. thank you notes
3. Conclusion, which should include if you would recommend this sport segment to future JSU students with regard to employment and/or internships
4. Current References to support your paper
5. You may use the MLA style in word format.
The story behind the story defines sports public relations better than any other industry.
Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations. Further, annual sports events depend on publicists to communicate their missions as well as attract ticket and merchandise sales.
During the last few years, sports PR professionals added another ball to their juggling acts when they helped teams and athletes carefully and skillfully communicate and activate social justice initiatives.
The ability for people in the sports industry to candidly communicate everything from statistical breakdowns to emotive stories has never been more important. And most of these stories wouldn’t have been heard without a little help from sports PR experts.
Here’s what’s special about sports public relations, and how to do sports PR the right way.
As the name suggests, sports PR simply described public relations for sports teams and individual players. In other words, it’s about building media relationships with sports journalists, and getting publicity for athletes through earned media channels, both online and offline.
A sports PR specialist may fill several roles throughout a career, including statistician, game day and site manager, and travel advisor.
Today’s sports PR professionals serve national and international audiences, even if they work for teams in “small” media markets because while press organizations have consolidated, folded, or shifted to different formats—messages travel faster and further than at any time in history.
Essentially, a sports PR specialist helps facilitate relationships on every level including between media and teams/athletes, fans, and businesses. The job of sports public relations is to help foster and maintain those ties which take time, patience, Level 1 listening skills, and respecting the roles of everyone involved.
That’s why sports PR professionals must be able to skillfully multitask. That often means listening to athletes’ concerns about media availability to working with a reporter about an all-encompassing story that requires one-on-one interviews.
With all of that in play, it’s also on an experienced sports PR staffer to prepare athletes and coaches for interviews, which may include identifying possible questions and in a sense, rehearsing answers. You don’t want your athlete to read from a sheet of paper, and questions may not be exact, but it allows the interviewee to be as in-tune with a topic as possible, which can be challenging with their focus on practices, physical training, and games.
Media training further allows sports PR pros to work with individuals to avoid or omit repetitive hiccups such as ums, ahhs, you knows or asking “right?” with every answer. It’s time well spent because those kinds of things will drive audiences batty and take away from intended messages.
Keith Howard, a veteran high school coach who’s spent the last eight years at The Catholic University of America, said the greatest of all time (“GOAT”) athletes are the ones who handle themselves well on the field and behind the microphone.