Retargeting is when you track users visiting one site and continue to show them ads on other sites. Learn more about retargeting at: http://moz.com/blog/retargeting-basics-what-it-is-how-to-use-it and discuss the pros and cons
Retargeting is when you track users visiting one site and continue to show them ads on other sites. Learn more about retargeting at: http://moz.com/blog/retargeting-basics-what-it-is-how-to-use-it and discuss the pros and cons as well as your personal experience with retargeting. Do you find it creepy?
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To attract your best prospects, you need to stay top of mind. For that, nothing beats digital marketing with retargeting and remarketing.
In this guide, you’ll learn what retargeting is and what remarketing is. We’ll go over how they’re different and how to apply both to better improve your knowledge commerce business.
Retargeting and remarketing are often used interchangeably. It’s an understandable mistake since both target and engage prospects who’ve expressed interest in your brand. But they use different tactics to achieve that goal.
Retargeting places paid ads in front of customers who have visited your social media profiles or website. Remarketing uses emails marketing to:
Retargeting and remarketing are easy to do with digital marketing tools. Let’s look at how retargeting and remarketing work, and then we’ll explore how you can use these strategies to sell more of your digital products.
Retargeting is a digital marketing strategy that places ads for the product people view on your website after they leave. The goal: to bring them back to complete the purchase.
According to Retarget, 98% of buyers don’t purchase on their first visit to a website. Retargeting is a calculated, strategic way of reminding shoppers about their initial interest in your product.
According to a study by Barilliance, returning customers are 65 percent more likely to add items to their carts than first-time visitors. So it’s important to get them to come back.
Jeff Jarrett, VP of Global Digital Marketing at Kimberly-Clark, agrees. He reports 50–60 percent conversion rates from retargeting.
“If a consumer visits our property and expresses an interest, there is an opportunity to take advantage of that interest. We have seen some good results. Consumers who visit the brand site are 20 percent more likely to act on a message than a consumer who has not expressed this interest.”
To understand retargeting, let’s look at an example of a common scenario:
A visitor looks at your products on your website and leaves without adding anything to the cart. When that same visitor later surfs the web, they see an ad for the product they were viewing. The ad reminds them of your brand and hopefully gets them to return to make a purchase.
Here’s how it works:
Remarketing is the process of reaching out to prospects and customers to re-engage them. All remarketing campaigns are triggered by the user’s behavior on your website. It’s usually done through email marketing campaigns that you set up in advance.
Remarketing campaigns are incredibly effective in driving conversions. Campaign Monitor found that marketers experienced a 760% increase in email revenue from targeted, segmented campaigns.
Remarketing emails might include:
To set up remarketing campaigns for your prospects and customers, you’ll need to evaluate the customer journey. Where do you need to engage with them to move them along the customer journey? What actions do you want to drive?
Sales funnels are a good example. When a prospect signs up for a lead magnet, an email sequence is triggered. Each day, they get an email that shares useful information or makes an offer that will help them implement what they’ve learned in the lead magnet.
If they buy a product, the promotional email sequence is stopped. Instead, the customer is put into an upsell email campaign. They then receive regular emails that explain how to use the product, share tips and tricks, and upsell a premium version or add-on that will give better results.
Platforms like Kajabi make remarketing easy to do in an automated way thanks to features like Pipelines and its robust email marketing capabilities.