Mastery Journal and Course Objective Reflection. The purposes of this assignment are to: Update an ongoing Mastery Journal to document your progress toward your personal development and leadership (PDL) goals.
The purposes of this assignment are to:
Update an ongoing Mastery Journal to document your progress toward your personal development and leadership (PDL) goals.
Reflect on your understanding of the concepts presented in class as they relate to the learning objectives for the course.
Archive relevant assignments and other information from the course to use as resources and references for the Digital Marketing Plan (DMP) final project for the program.
Assignment Instructions
This assignment consists of two parts, each worth 50% of the total numeric grade.
Part One – Reflection
This component simply requires you to reflect on what you learned in the course. It is not intended as a summary of the course content, but rather as an honest reflection of your own experience (i.e., how did the course enhance your personal knowledge of the subject?)
Publish a new post related to your original Mastery: PDL timeline goal on the personal journal website you created for your Full Sail courses. Note: Students enrolled in the Digital Marketing Certificate program will need to create a personal journal using Spark, WordPress or Tumblr for purposes of completing this assignment. Find step-by-step instructions for creating a Tumblr account at:http://www.wikihow.com/Create-a-Tumblr-Account. For this post, you want to consider how this course in your masters program met your original objective, what you learned from the program content, and how you will apply it professionally.
Even though the parameters are broad, the key is to write a post that clearly communicates your personal reflections on your learning journey. The content of the journal entry should be meaningful and substantive (between 250-400 words), relevant, professional (free of grammar/spelling/punctuation errors), timely and authoritative.
Refer to the Course Objectives listed below and add one entry for each objective on your personal journal post related to your Mastery.
Please include each objective, the name of the assignment you created to meet that objective and key learnings from that assignment.
Remember to cite any outside sources in your reflection using proper APA formatting.
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
We believe that an omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers – so you can win more sales. Our digital marketing framework for growth, the RACE growth system, helps you structure your digital marketing plan around your customers.
We recommend using the RACE Framework to structure your marketing strategy, integrated across Plan, Reach, Act, Convert and Engage.
As you can see via the marketing funnel below, building an effective digital marketing strategy requires these 5 steps which nurture the customer through their experiences of your business while influencing their decision-making process and lifetime value.
The RACE Framework is a streamlined, practical, marketing framework that can be scaled up or down according to your business goals. If you’re still not convinced, or need help getting buy-in from your team, check out 10 reasons why you need a digital marketing strategy.
The benefit of our digital marketing framework is you can start to see results from your marketing activities instantly, and you can use data and insights to adapt your plan to meet your objectives as you can see below.