a. identify and describe Amazon business segments (e.g industry, growth high/low, competitors, barriers to entry, etc.)b. identify Amazon competitive strategy and at least one of its competitive advantage.
PART 1: Do some research and: [ 2+ 2 +2 marks ]
a. identify and describe Amazon’s business segments (e.g industry, growth high/low, competitors, barriers to entry, etc.)
b. identify Amazon competitive strategy and at least one of its competitive advantage.
c. describe the main purpose of implementing big data analytics within any organisation.
PART 2: Do some research and: [ 3+ 2 + 3 marks ]
d. define what a data-driven company is and three main characteristics of such organisations.
e. describe the difference between business intelligence and data analytics.
f. identify, describe and provide one practical example (for each of them) of three relevant business outcomes that a business might want to achieve by implementing big data analytics.
PART 3: Do some research and: [ 2 +2 +3 marks ] g. define both structured and unstructured data. What types of data is Amazon more likely to collect? What are the challenges of managing this type of data. h. Amazon is commercializing its own NoSQLdatabase, which is called “DynamoDB”. Identify what type of database it is. Describe three main benefits for customers that decide to leverage “DynamoDB”. i. empirical evidence shows that implementing “Big Data Analytics” is a common denominator amongst the most successful companies in the planet (Google, Amazon, Apple, Tesla, etc.). Identify and describe three main obstacles/challenges that might be impeding other companies to implement such systems.
PART 4: Watch the videos and answer the questions below: [ 2+ 2 + 2 marks ]
j. identify and describe some of the main applications of “Amazon Machine Learning”? List one the main benefits of “Amazon Machine Learning”. k. identify and describe three main benefits of Amazon Web Services (AWS).
l. in order to provide a better service and increase its revenues Amazon is collecting a large amount of personal information from its users. Do you believe that Amazon is acting in an ethical way? Explain why you think so.
PART 5: Research, structure and presentation: [ 3 marks ]
a. the report must include a reference list
b. at least five references in Harvard format c. the reference list not will count towards the word limit. Introduction to Amazon Machine Learning – Predictive Analytics on AWS https://www.youtube.com/watch?v=PAHU8tPA7xs Big Data on Amazon Web Services https://www.youtube.com/watch?v=3fkGCM0feC0 How Amazon’s Algorithm Gets You to Spend Money https://www.youtube.com/watch?v=GSAz0vVfVmo
A brief prompt from the above:
There’s no doubt that Amazon is a powerhouse when it comes to ecommerce. But did you know that the company also has a number of business segments beyond just retail? In this blog post, we will identify and describe Amazon’s business segments. We will also discuss the pros and cons of each segment, so that you can decide if Amazon is right for your business. Let’s get started!
Amazon’s first business segment is retail. The company operates a number of retail websites, including Amazon.com, AmazonFresh, Whole Foods Market, and Zappos.com. Retail is Amazon’s largest business segment, accounting for about 60% of the company’s total revenue in 2017.
The pros of Amazon’s retail segment are that it offers a huge selection of products (over 300 million items), competitive prices, and convenient delivery options (including Prime shipping). The cons are that the competition is fierce (especially from Walmart and Target), and margins are low (about 20%).
Amazon’s second business segment is cloud computing. The company offers a number of cloud-based services, including Amazon Web Services (AWS), Amazon Elastic Compute Cloud (EC²), and Amazon Simple Storage Service (S³). Cloud computing is Amazon’s fastest-growing business segment, accounting for about 12% of the company’s total revenue in 2017.
The pros of Amazon’s cloud computing segment are that it offers a pay-as-you-go pricing model, scalability, and reliability. The cons are that the competition is fierce (especially from Microsoft Azure), and there have been some high-profile security breaches (including the Capital One hack).
Amazon’s third business segment is advertising. The company offers a number of advertising products, including Amazon Advertising Platform (AAP) and Amazon Media Group (AMG). Advertising is Amazon’s fastest-growing business segment, accounting for about 11% of the company’s total revenue in 2017.
The pros of Amazon’s advertising segment are that it offers a range of ad products, including search, display, and video ads. The cons are that the competition is fierce (especially from Google and Facebook), and margins are low (about 20%).
So there you have it! A brief overview of Amazon’s three main business segments. Now that you know a little bit more about each one, you can decide if Amazon is right for your business. Thanks for reading!
, Amazon Business model, Amazon Segments, Amazon Advantages and Disadvantages, What is Amazon?, How does Amazon work?
Amazon.com, Inc. (NASDAQ: AMZN) reported its fourth quarter earnings on Thursday, posting a profit of $12.37 per share and revenue of $87.44 billion.
The strong results were driven by the company’s cloud computing, advertising, and retail businesses. Here’s a breakdown of how each business performed in the fourth quarter:
-Retail: Revenue of $56.58 billion, up 21% year-over-year (YoY). Operating income of $795 million, down 27% YoY.-Cloud Computing: Revenue of $11.60 billion, up 45% YoY. Operating income of $225 million, down 69% YoY.-Advertising: Revenue of $13.50 billion, up 36% YoY. Operating income of $985 million, up 28% YoY.
Overall, Amazon’s fourth quarter was strong across the board. The company’s Retail business continued to grow at a healthy pace, while its Cloud Computing and Advertising businesses both posted impressive revenue growth.
Looking ahead to the first quarter of 2020, Amazon expects retail sales to be between $69-$73 billion, which would represent year-over-year growth of 14%-20%. For cloud computing, Amazon expects revenue to be between $11.0-$11.95 billion, which would represent year-over-year growth of 25%-34%. Lastly, for advertising, Amazon expects revenue to be between $13.75-$14.75 billion, which would represent year-over-year growth of 31%-41%.
Amazon’s strong fourth quarter results show that the company is firing on all cylinders. With healthy growth expected in all three of its main businesses, Amazon is well positioned for continued success in 2020 and beyond. Thanks for reading!