How to find competitor or industry information in the CSU Online Library
Q:1 View the task learning guides (TLGs) below, which demonstrate how to find company information in the CSU Online Library and how to find competitor or industry information in the CSU Online Library. After reviewing the task learning guides (TLGs), describe how you might use these resources as a marketing manager within a company or as a student completing assignments in this and future graduate-level courses.
Q2: Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors who may not use similar planning tools? Why, or why not?
The best way to search the library databases is to try out different combinations of key words/short phrases. Phrase searching is one technique you can use to refine your search. To phrase search, place phrases inside quotation marks or parentheses. This tells the database to search the phrase as a unit instead of a string of keywords.
For current news, search the Nexis Uni database for newspaper articles on topics of interest.
Check out the News database for news, radio, and television broadcasts from the U.S. and around the world.
Review Regional Business News for news and other types of publications, including news transcripts.
You may also use the Publication Finder under E-Journals on the library homepage to search for specific newspaper titles such as The Wall Street Journal and The New York Times.