Federal Trade Commission (FTC). Federal Communications Commission (FCC). Net Neutrality Privacy Issues Augmented Reality Big Data Internet of Things Mobile Marketing Best Practices
Select from one of the topics below and write a 1-2 page paper discussing the subject matter as it relates to digital/online marketing and the impact it might have on your company. No PDF’s please. Please adhere to APA standards. This document will NOT be graded electronically.
Federal Trade Commission (FTC) Federal Communications Commission (FCC) Net Neutrality Privacy Issues Augmented Reality Big Data Internet of Things Mobile Marketing Best Practices.
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) U.S. antitrust law and the promotion of consumer protection. The FTC shares jurisdiction over federal civil antitrust enforcement with the Department of Justice Antitrust Division. The agency is headquartered in the Federal Trade Commission Building in Washington, DC.
The FTC was established in 1914 with the passage of the Federal Trade Commission Act, signed in response to the 19th-century monopolistic trust crisis. Since its inception, the FTC has enforced the provisions of the Clayton Act, a key antitrust statute, as well as the provisions of the FTC Act, 15 U.S.C. § 41 et seq. Over time, the FTC has been delegated with the enforcement of additional business regulation statutes and has promulgated a number of regulations (codified in Title 16 of the Code of Federal Regulations). The broad statutory authority granted to the FTC provides it with more surveillance and monitoring abilities than it actually uses.
The FTC is composed of five commissioners, who each serve seven-year terms. Members of the commission are nominated by the President and subject to Senate confirmation, and no more than three FTC members can be of the same party. One member of the body serves as FTC Chair at the President’s pleasure, with Commissioner Lina Khan having served as chair since June 2021.