Select from one of the topics below and write a 1-2 page paper discussing the subject matter as it relates to Digital_online marketing impacts and the impact it might have on your company.
Select from one of the topics below and write a 1-2 page paper discussing the subject matter as it relates to digital/online marketing and the impact it might have on your company. No PDF’s please. Please adhere to APA standards. This document will NOT be graded electronically. I am no longer using Turnitin.com. All papers will be hand graded by me. Federal Trade Commission (FTC) Federal Communications Commission (FCC) Net Neutrality Privacy Issues Augmented Reality Big Data Internet of Things Mobile Marketing Best Practices.
The impact of digital marketing has forever changed the way companies operate and communicate with their customers.
The effect of digital marketing strategies had consequences on profit margins and the ability of a business to grow. Without incorporating this style of advertising into a broader messaging campaign, a brand severely limits its ability to be successful.
A business that doesn’t embrace digital marketing strategies limits the growth opportunities for its business. If you want to grow your business with digital marketing, let’s look at its impact:
If you have even a basic understanding of digital marketing you have heard the phrase and acronym SEO. This abbreviation stands for search engine optimization. The objective of using SEO techniques is to increase where your content is ranked by the search engines. The higher you rank, the better your chances are of getting your website and other content in front of potential customers.
Ranking is critical since 75% of searchers won’t go past the first page of Google search results.
From your perspective, the more traffic that you generate to your website means a chance to increase your business. Each person who arrives at your site that isn’t an existing customer is a chance to grow your database. This visitor could end up joining your email list or making a purchase that day from your eCommerce store.
While the customers you have are already valuable, every brand needs to grow its customer base to survive.
Using SEO techniques allow you to do just that.
Another reason why SEO enhances digital marketing impact on business is that it builds credibility in your site with Google.
The more Google sees your site as an authority on its designated subject matter, the higher they will value it.
This also boosts your chances of being seen by more web browsers. To help with this area, work on creating quality backlinks as one of the ways to increase your authority.
One of the best things about the impact of digital marketing on business growth is that you can see results almost in real-time.
If you launch an ad campaign and you see a spike in sales, then you can attribute that spike to your campaign. There are tools you can use to see which channels and which ads bring you the most traffic as well. All of these are helpful in planning where to make your next ad buy and how much you should invest.
The most important thing you will need to do before starting any marketing campaign is to decide what metrics you want to study and measure.
Once you know the objective, then it is easier to create the ad to drive the desired outcome. If you want to drive sales, then you want to track how well your ad does in converting viewers into buyers. If you want to drive brand awareness by getting more followers to your social media channels, observe your numbers after your campaign launches.
To make things less complicated, use a marketing program to help you monitor your ROI and track all your analytics. There are tools made just for tracking specific platforms or you could use a fully integrated CRM that can handle all digital marketing needs.