Description of product/issue to be in promotion and specific, measurable objective(s) of the client (for example: increase sales by x %; increase awareness leading to particular policy or behavioral change; manage a specified crisis)
This campaign is to be in design for an international client of your choosing – a major corporation, government, or non-profit organization.
The complete assignment should consist of the following elements:
Description of product/issue to be promote d and specific, measurable objective(s) of the client (for example: increase sales by x %; increase awareness leading to particular policy or behavioral change; manage a specified crisis)
Culture, country, or region(s) of the world to be targete d and description of cultural, social, economic, and other factors that will impact and influence the campaign.
Please note that you should target at least two different cultures for this campaign.
Core messages and framing of issues and rationale for why and how they have been develope d.
This should include messaging to respond to any potential negative inquiries.
Communications outreach strategy(press events, specific plans for outreach, etc.)and rationale for why and how it has been develope d.
In addition, list of traditional and/or social media outlets you will target
Each of points A-E above should not be more than two pages, single space d in Times New Roman font size 12, with 1-inch margins.
Please put a header on each section and start each section on a new page.
Citations should follow APA formatting guidelines.
More Details:
More so, objectives set forth what you want to accomplish as you launch your new product.
The best objectives meet the SMART test: They are specific, measurable, achievable, relevant to what you’re doing and timed, meaning there is a timetable given to meet them.
Launching a new product is expensive and will typically cost more than the revenue early product sales generate.