This is a paper that is focusing on the student to develop and deploying a marketing strategy for a healthcare company submission. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.
In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field.
As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself.
Your objective for this unit it to develop a marketing package that promotes your healthcare organization.
Submit your marketing package as one (1) Word document. To do this, you will need to use Page Break and copy/paste functions. Failure to submit your marketing package into one (1) document may result in a grade reduction.
Your final submission must include each of the following:
Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.
Discuss the 4 P’s of marketing in your organization
Discuss the 5 P’s of healthcare marketing in your organization
Create mission and vision statements
Develop codes of professional conduct which support social responsibility in your select healthcare field
Record a 30-second radio announcement (using a free online voice recorder such as vocaroo.com). You will provide the audio link to your instructor on a separate page in your marketing package.
Design a print advertisement (e.g. billboard, bus, newspaper, etc.). Lastly, you will provide the print advertisement that you create on a separate page in your marketing package.