This is a paper that is focusing on the demonstrate your mastery of visual communication concepts. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
Competency This project allows you to demonstrate your mastery of visual communication concepts discussed in this course. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice.
Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice. The board of directors has asked you to assemble four video presentations and one instructional document to submit for their review. They have asked that the total video presentations’ length be under three minutes. Also, that you present visual examples while verbally explaining the main points of the analysis. You are that four separate links need to be submit for their review, along with your instructional document for the communication team. Visual Campaign Elements:
Create two ideas for promotional documents (flyers, pamphlets, etc.) to appeal to both your targeted U.S. viewers and to your targeted viewers from the other global country of your choice. Both of these documents should strategically utilize the following visual communication elements: