Define a management decision problem (MDP), the appropriate market research problem (MRP), and your approach to solving it. You have the choice to focus on a pressing issue in your industry
Define a management decision problem (MDP), the appropriate market research problem (MRP), and your approach to solving it. You have the choice to focus on a pressing issue in your industry (or company/client, in this case, feel free to change company name for confidentiality), or select among the three clients available at Stukent: Amazon, Timex, or Yahoo.
• Prepare a managerial report, starting with an executive summary, expected length up to 5 pages APA format, excluding cover page, table of content, and appendices.
• Define the management decision problem (MDP)
• Define the appropriate market research problem (MRP), based on the MDP you have identified.
• Formulate your approach to the market research problem.