Creating an Internet marketing plan at the completion of this program. Write a 3-5 page Word document (No PDFs, Pages documents or the DMP Template).
Video instructions attached below. The purpose of this exercise is to lay the foundation for creating an Internet marketing plan at the completion of this program. Write a 3-5 page Word document (No PDFs, Pages documents or the DMP Template). Three references including one from library database required.
This research paper should address the following areas as they relate to your selected company: Organization and Product Company History Current/ proposed Mission Statement (https://www.thebalancesmb.com/how-to-write-a-mission-statement-2948001) Target Market Industry and Environmental Analysis using P.E.S.T.E.L. model (At least one library database source required) S.W.O.T. results
(Must include a detailed description in the body of your paper AND a four-quadrant table with bullets)
You are required to use the library to gather external facts and figures to support your Industry analysis (20%).
Make sure to use proper APA formatting for style and references (10%).
Digital marketing has become exponentially more complicated since the early days of the internet. Back then, businesses rarely created a digital marketing plan. And those that did, focused mostly on websites, banner ads, and email marketing.
Now, you have dozens of digital marketing channels and platforms to choose from. Should you focus on SEO or PPC? Blogging or webinars? Social media or email? Podcasts or video marketing? Augmented reality (AR) or virtual reality (VR)? How much should you spend and when can you expect to see results?
Trying to choose the best options for your brand can feel daunting, overwhelming even.
What you need is a digital marketing plan.
A clear plan helps you determine the most effective digital marketing strategies for your business and then put those strategies into action. A digital marketing plan helps you organize your initiatives so that you’re continually connecting with your audience, engaging them, and driving them to action. With a digital marketing business plan, you think ahead, coordinate among departments, and integrate your digital marketing for greater impact.
Read on, and learn nine steps to structure a digital marketing plan.
Digital Marketing Plan
A digital marketing plan is a document in which you strategically map out your digital marketing objectives, as well the actions you’ll take to achieve those objectives.
Among other things, it can include business goals, digital strategies, and competitive landscape analysis as well as timelines, budgets, digital channels, and more.
Think of a digital marketing plan like a roadmap of sorts. You know where you want to go, and the plan provides you with a specific route to follow.
Without a well-defined plan in place, your digital marketing efforts will be inefficient and ineffective. You’ll likely waste money and see diminished returns.
FREE Digital Marketing Plan Template
Now, let’s talk about the various digital marketing plan components as well as the specific steps to follow as you develop your strategy.
Clear, measurable, and attainable digital marketing plan objectives help you define exactly what you want to achieve and measure. Be clear and concise when you set these goals. You should also include specific numbers and timeframes to benchmark your progress.
For example, avoid goals that state you will update your lead generation system, boost conversion rates, or improve digital customer experience. Those are a bit too vague. You can’t measure your results and it’s not apparent what steps you should take to reach that goal.
Instead, a much better goal is to double organic search traffic in the next 12 months. This provides you with a deadline, a framework for setting milestone goals, and specific actions to take (optimize your site, create amazing content, and conduct strategic outreach for SEO, etc.).