Communication for Behavior Change
Communication for Behavior Change
What is source credibility, and why does it matter so much in public health? Identify at least three credible sources of health and scientific information. What are some ways in which public health professionals can combat misinformation or misleading information about health? How will you apply the lessons from this course into serving as a trusted source of accurate, relevant public health information?
- Behavior Change Communication (BCC) is a communication strategy which encourages individual/community to change their behavior.
- It is a strategy that triggers people/society/communities to adopt healthy, beneficial and positive behavioral practices.
- BCC is an effective communication approach which helps to promote changes in knowledge, attitudes, norms, beliefs and behaviors
- BCC is an interactive process with communities (as incorporated with a general program) to create custom-fitted messages and methodologies utilizing an assortment of correspondence channels to create positive practices; advance and support individual, network and cultural conduct change; and keep up suitable practices.
- BCC is a powerful and fundamental human interaction – communication – which positively influences dimensions of health and well-being.
- BCC is a direct approach towards changing behavior. It is different to traditional IEC materials as IEC materials are not considered for creating awareness and giving information as compared to BCC.
- BCC is described by its straight approach towards changing behavior.
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Importance of BCC:
- Increase in knowledge and attitude of the people
- BCC helps to trigger and stimulate people for adopting positive behavioral approaches
- BCC promotes appropriate and essential attitude change
- As BCC strategies and messages are tailored for specific target groups, these strategies are efficient and effective.
- BCC approaches are more sustainable and acceptable
- BCC helps to increase learning and skills
- It improve aptitudes and feeling of self-adequacy
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