Analyse the structure of a UK industry of your choice, then analyse the entry modes towards a foreign market with a UK company of your choice. Oligopoly is recommended. Briefly describe the industry / market context. What type of industry structure exists within your chosen industry?
Analyse the structure of a UK industry of your choice
Analyse the structure of a UK industry of your choice, then analyse the entry modes towards a foreign market with a UK company of your choice. Oligopoly is recommended. Briefly describe the industry / market context. What type of industry structure exists within your chosen industry?
CONTENTS:
Firstly, Identify firms in the industry, and present their respective market shares.
Secondly, Identify and explain the most important sources of product differentiation, concentration ratio – to show how oligopolistic, market entry barriers, and economies of scale.
Thirdly, Interdependence Kinked demand curve and sticky prices, use diagrams & explain diagrams, non-price competition, game theory (optional), any evidence of collusion? Cartels, tacit collusion, supernormal profits.
Further, choose specific company from your industry.
Additionally, Choose specific country for market entry. Analyse suitability of different entry modes.
Also, Different entry modes, not just one (supported with theory and data = research) .
Finally, Support your analysis with considerations of, economic indicators country risk / political risk, and culture.
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